On October 10, shoppers can enjoy free shipping with no minimum spend, big discounts, and amazing deals from leading brands.
Shopee, the leading e-commerce platform in Southeast Asia
and Taiwan, continues its strong support for brands with the 10.10 Brands
Festival. As more businesses explore the potential of e-commerce during the
pandemic, Shopee is committed to providing the optimal environment to help
brands of all sizes launch, scale, and succeed online.
Three leading brands share how they utilize Shopee’s robust
suite of marketing and operational solutions, including in-app features and big
campaigns to accelerate their business growth online.
Unilever realized the potential of Shopee’s in-app features
with its Beauty That Cares Campaign last August. Through ShopeeLive, Unilever
spread awareness for its advocacy to help small and local businesses affected
by the pandemic. Unilever also uses other Shopee in-app features like Flash
Deals and marketing solutions to reach a wider audience and build a seamless
and shopping experience for their consumers.
Jackie Mañago, Digital
Commerce Marketing Manager at Unilever, said, “With
the recent health crisis, we saw how consumer priorities have shifted and had
to re-think the brand experience and find new ways to engage consumers. Thanks
to our solid partnership with Shopee, we quickly adapted, strengthened our
presence, and continuously served our shoppers amidst the pandemic.”
Despite the limitation of selling channels during the
pandemic, Realme routed its focus on e-commerce and gave more importance to
offering affordable devices for communication, e-schooling, and work at home
with Shopee. Realme was also able to amplify its exposure and increase its
sales by using Shopee’s marketing services like ShopeeLive, banners, and
campaigns.
Eason de Guzman, Marketing Lead at Realme
Philippines, said, “Through ShopeeLive, banners, and the famous Gadget Zone, we have
been able to maximize our exposure and provide the best offers in our exclusive
launches. Their platform creates a positive and inviting atmosphere,
encouraging brands to participate in their campaigns. Since our partnership
with Shopee began, we have seen stronger sales, whether it's a launch or
sustaining.”
Since the start of the quarantine period last March, Alaska
has been working closely with Shopee to boost their brand presence online.
Alaska took advantage of Shopee’s highly visible in-app spots such as the flash
deals section, marketing tools, and big campaigns to promote their products.
With Shopee, Alaska saw 10x growth compared to last year.
Marx Benedict So, Digital E-Commerce Manager for Alaska
Milk Corporation, said, “Data and media are the lifelines of e-commerce. Thanks to
Shopee, we can check which of our ads and products perform well using the
marketing tool. Segment buys also play a crucial role, especially if there will
be an upcoming campaign as these can increase awareness and convert consumers
who are not yet exposed to the brand.”
Martin Yu, Associate
Director at Shopee Philippines, said, “At Shopee, brands form the
backbone of our business. We have built a strong record of helping brands
overcome business challenges and shift to online seamlessly with our strong
ecosystem of solutions. We launched the 10.10 Brands Festival, the region's
biggest online shopping event for brands, to provide brands the needed
visibility to further scale their business online. We have also expanded our
offerings to help our brand partners find success online, and we will continue
to do so to support and empower brands to capture immense growth opportunities
in the Philippines.”
Shopee 10.10 Brands Festival
Shopee
10.10 Brands Festival will run
from September 24 to October 10, 2020. It will feature exciting promos like
free shipping with ₱0 minimum spend, daily cash backs, and bigger discounts
when shoppers use ShopeePay. Consumers will also get huge discounts up to 50%
off on leading brands, win exciting prizes via in-app games and many more.
Users can also look forward to fantastic deals from
leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, MamyPoko, Nestle,
RB Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers,
Johnson & Johnson, and Abbott.
Additionally, leading brands such
as Alaska, Realme, MetroSunnies, Garnier, Colgate Palmolive, Mikana, Shigetsu,
Organic Skin, Inspi, Organic Official, Crown, and ACE will offer awesome deals
and discounts.
Shopee
10.10 Play & Win TV Special on Wowowin
Also, Shopee fans can expect fun games, exciting
entertainment, and fantastic brand deals during Shopee’s 10.10 Play & Win
TV Special on Wowowin happening on October 10 at 10:00 AM. Viewers can catch
performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also
have the chance to win up to ₱7 million worth of prizes.
For
more information on the Shopee 10.10 Brands Festival, please visit https://shopee.ph/m/10-10-1
Download the Shopee app for free via the App Store or
Google Play.
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