Various brands and sellers are ramping up operational and marketing efforts to offer an elevated shopping experience at 9.9 Super Shopping Day
MANILA, AUGUST 27, 2020 - Brands and Micro, Small, and Medium Enterprises (MSMEs) are gearing
up for Shopee’s signature annual shopping event, 9.9 Super Shopping Day. With
more Filipinos going online-first for their shopping needs, the highly
anticipated 9.9 Super Shopping Day provides brands and retailers the
opportunity to reach more customers and amplify their online presence.
This
year, 9.9 Super Shopping Day takes on greater significance in the Philippines,
as the nation continues to combat the pandemic and uphold social distancing
efforts. The 9.9 Super Shopping Day acts as a springboard for recovery for
brands and MSMEs, and is in line with the new normal where consumers are now
online-first. Shopee is working closely with brands and MSMEs to bring shoppers
the most comprehensive assortment of products at 9.9 Super Shopping Day. It
includes greater logistics integration and marketing support, which will help
brands and MSMEs make the most of the spike in demand.
Leading
brands and MSMEs such as Aukey, Vivo, and Playbookstore have outlined their
goals and their plans this 9.9 Super Shopping Day.
Aukey
Aukey,
an electronics and mobile tech accessories company, is stepping up logistics
coordination with Shopee and optimizing their marketing efforts to maximize
higher user traffic at 9.9 Super Shopping Day. “We want to give our customers the best shopping experience
with better deals and faster deliveries. It is why we ensure that our
inventory can meet the increasing online demand. We also have a dedicated
logistics team that keeps track of orders on Shopee, helping us optimize the
delivery process so that customers receive their parcels as soon as possible.
Along with that, our social media ads will run before the live sale to ensure
that our target customers will see our offers during the shopping event.” says Janine Mangahas, Brand Manager for Aukey Philippines.
Mangahas added, “Besides, Shopee offers a wide range of payment options to meet our
consumers’ differing needs. It’s especially vital for brands like us who want
to reach more clients and customers who don't have debit or credit cards.”
vivo
Meanwhile,
vivo aims to give their customers the best possible deals at 9.9 Super Shopping
Day. Tess Xian, Digital Manager for vivo
Philippines, says, “We believe that our products help customers stay
connected with their friends and loved ones, especially during these difficult
times. With this, we plan to offer exclusive discounts on selected smartphones
on Shopee and vouchers to provide greater cost savings for our consumers. ”
“Also,
we find the paid search ads on Shopee very useful because it helps customers
find what they are looking for more efficiently. Shopee’s social features such
as Shopee Feed and Stories let us engage our fans more easily on the app,
making it easy for our customers to stay up-to-date on our latest updates.
Besides this, we can build consumer trust in our product quality and our brand
image by posting positive product reviews on Shopee Feed,” Xian added.
Judy Wong, @playbookstore
Sellers
such as Playbookstore are also mapping out their plans for 9.9 Super Shopping
Day. After being on Shopee for three years, Judy Wong, the owner of
@playbookstore on Shopee, is a veteran in big campaigns like 9.9 Super Shopping
Day. “We prepare as early as possible, with our marketing team, designing all
our photos and homepage to follow the overall theme of the campaign. During the
preparation phase, we worked closely with the Shopee team to set targets, and
they always shared with us tips on how to hit those targets, which has been
very helpful,” she said. “Also, we find ShopeePay useful as it makes online
shopping more convenient, easy, and secure for our consumers and us. With
ShopeePay, our consumers can easily make online payments when they purchase
from us. They are also able to make these purchases with the ease of mind
because ShopeePay follows strict security standards and is supported by strong
infrastructure as well as 24h Customer Service teams to respond to customer
queries.” she added.
Ruoshan Tao, Head of
Marketing at Shopee Philippines, said, “We appreciate
the strong support from MSMEs and brand partners for our 9.9 Super Shopping
Day. This year’s key commitment for 9.9 Super Shopping Day is to supercharge
recovery for local MSMEs, sellers, and brands, and Shopee has rolled out a wide
range of support measures to help them achieve success with us. We will
continue to empower businesses of all sizes to unlock growth opportunities at
our signature shopping event and deliver our users’ best experience.”
Shopee 9.9 Super
Shopping Day
The
Shopee 9.9 Super Shopping Day will
run from August 19 to September 9, 2020. It will feature exciting promotions
like free shipping with ₱0 minimum spend, daily flash deals for as low as ₱9,
and bigger discounts when shoppers use ShopeePay. Consumers will also get huge
discounts up to 90% off on leading brands, win exciting prizes via in-app games
and many more.
For more information
on the Shopee 9.9 Super Shopping Day, please visit https://shopee.ph/m/99.
Download
the Shopee app for free via the App Store or Google Play.
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